For four years in a row, the S+B Gruppe was able to convince the top experts of the EUREB and secure 1st place in the category "Strongest Brand Austria Developers". At this year's REAL ESTATE BRAND AWARDS, S+B has been nominated again and has the chance to be crowned the strongest brand for the fifth time.
The awards are presented by the leading platform for the financial and behavioural evaluation of corporate brands in the European real estate industry. The data on brand positioning is determined by way of an annual study, and key strategic recommendations for action can be derived from the results shown. The REB BRAND POTENTIAL MODEL, a brand equity model that combines empirically and scientifically valid qualitative and quantitative methods, serves as the basis for calculation. Here, the brand also receives high scores in the area of recommendation through the sum of all positive assessment criteria (KPIs)."
The brand value study is the scientific basis for the EUROPEAN REAL ESTATE 500, the benchmark for the brand strength of the 500 strongest corporate brands in Europe.